Nightlife

Santa Cruz has never been characterized by an intense night life, in contrast to the nearby university town of La Laguna. Nevertheless, it still has several clubs and pubs spread across the city. The best known are in the Parque Maritimo Cesar Manrique, May 3rd Avenue and La Noria street Residencial Anaga.  In the area of Industrial Mayorazgo, three new clubs have opened. There are also pubs that have survived without belonging to a particular location for leisure, such as the platform, near the Bullring, which opened its doors in 1991.

The leisure street Antonio Dominguez Alfonso has recently gained importance (popularly known as Calle La Noria), near the Church of the Conception. After several years of neglect, all the houses in this area have been refurbished as a hotel for tapas, light dinner and drinks. This street also hosts the headquarters of several murgas, music groups linked to Carnival, and the Organismo Autonomo de Fiestas and Recreation.

Popularly known as the Avenida de Anaga (as known to all roads adjacent to the port) it is in this section of Avenida Francisco la Roche that you can have a classic dinner and drinks first. During the 90s this was the nerve center of nightlife, the best known local focus of the city. Although many of them closed down because of licenses and noise, attempts have been made today to regain its glory. The city will undertake various initiatives through 2009.

In 2007, as decided by the City Council and managed by the Society of Development, there was put in place an ambitious revitalization plan for the city under the brand name “Santa Cruz + Viva ‘, in accordance with the Cabildo Insular de Tenerife and the Government Canary Islands.

Shopping

With an economy based on services, trade is very important throughout the city. There are special areas of concentration of stores, such as the call center area (Castle Street, San Jose del Pilar, Viera y Clavijo, Teobaldo Power), and nearby Zona Rambla (Rambla de Pulido, calle Ramon y Cajal) and adjacent, malls and department stores located in the Avenue of the District of Anaza.